Using ChatGPT for creating FAQs and help documents

Why do you need an FAQ section?

Your website should anticipate the needs and questions of your customers and users at every step. Not only should it be built to be user-friendly, but the content should provide as much information as possible. Your website’s page of frequently asked questions should aim to preempt as many questions as possible before they’re asked so that a visitor doesn’t have to contact your company to get the information they’re seeking.

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Your website’s FAQ page should:

• Assist a site visitor to increase their knowledge or make a purchase
• Offer reassurance to a visitor who is considering further action
• Build trust in the company’s ability to handle issues that may arise
• Increase conversion if your website or company offers sales
• Provide information that allows the site’s visitors to understand

A website’s FAQ page is typically built around the kind of questions that a visitor would ask a customer services representative, whereas a help document, or knowledge base is more of a set of instructions for using a service.

Determining what kind of questions to ask and answer in your FAQ section

Putting together a list of questions for a FAQ page might not seem like the easiest task, but it’s important to approach it from the mindset of a customer or a visitor to your website. Keep your questions organized into natural categories, these will likely align with your website’s organization. You’ll also want to use plain language and avoid being overly technical or relying on “industry speak.”

Your FAQ page and help documents should be an extension of your brand. Use these pages as an opportunity to connect with your audience through phrasing and tone in writing. Keep this page visually organized and keep your answers as informative and concise as possible.

When it comes to determining the content, there are a few questions you should ask yourself:

• What does my business offer and what do my customers want?
• What answers are most relevant to my offerings?
• How can I build trust with my clients?
• What kind of information are my competitors providing?

Using ChatGPT to create FAQs

Coming up with questions and topics for your FAQ and help sections can feel like an impossible process. One way to get started is to use AI like ChatGPT. This language-based chatbot can help you create natural-sounding text that’s informative and concise. While you’re the person who is best-suited to answer the questions about your company, ChatGPT can be truly useful in coming up with responses that aren’t overly wordy. You’ll still need to provide any necessary edits to tailor the content to your company and its services and products, but AI can help you with any writer’s block you may experience.

Prompting ChatGPT to create FAQs

Because ChatGPT relies on targeted prompts to generate content, it’s important to be very specific. Think about your industry and its specific facets and pain points as well as your goals for each question or section.

Sample prompts might look like:

• Create a list of ten frequently asked questions and answers about [your industry or service].
• Create FAQ sections that address misconceptions about [industry or service]
• Improve user experience by creating a list of frequently asked questions that will provide quick solutions for customers seeking to learn about [service or industry]

From here you can customize your prompts to be more targeted to the service you provide and the sort of questions you are commonly fielding from website visitors.

Remember that the content that ChatGPT generates for you will have to be edited to fit your own needs and industry. It can give educated suggestions, but you are the one who is best suited to create these sorts of documents. However, if you find yourself stuck, it can certainly pull you out of a rut.