June 17, 2025

Let’s be honest—no one likes seeing that dreaded "Not Secure" warning when they visit a website. It immediately raises red flags: Is this site safe? Can I trust it? That’s where HTTPS importance comes in. It’s not just about security; it’s about trust and keeping your visitors happy. If your website still operates on HTTP, it's time to make the switch. Microsoft Edge is all about security, encouraging websites to adopt HTTPS for a safer browsing experience and better user confidence.

What is the importance of HTTPS and how does it protect website data?

HTTPS (Hypertext Transfer Protocol Secure) is the encrypted, secure version of HTTP—the protocol that powers the web. The key difference in the HTTP vs HTTPS debate comes down to security: HTTPS uses SSL/TLS encryption to protect data as it moves between a website and its visitors. This helps keep sensitive information like login credentials, personal details, and payment info safe from hackers. Without HTTPS, your site is exposed—like posting private messages on a public bulletin board. That’s why modern browsers like Microsoft Edge prioritize HTTPS to ensure safer, more trusted connections.

4 reasons why websites need HTTPS

1. Website security and data encryption: Imagine running a store where anyone can peek into your customers' wallets. That’s what happens when a site doesn’t use HTTPS. Encryption helps ensure that personal data—like logins, credit card details, and contact info—stays private. Microsoft Edge makes it easy for users to spot secure websites, building confidence in browsing safely.
2. Keeps third parties from messing with your site: Without HTTPS, it’s not just hackers you have to worry about. Internet providers, Wi-Fi networks, or even shady actors can sneak in and alter the info flowing between your site and your users. They could inject ads, track activity, or worse—spread malware. HTTPS puts a stop to that by locking down the connection. And with browsers like Microsoft Edge flagging insecure content, it’s easier than ever to keep your site clean and your visitors safe.
3. User trust, website credibility and conversion rates: No one wants to enter their payment info on a site that looks sketchy. That little padlock icon in the address bar? It tells visitors they’re in safe hands. On the flip side, websites without HTTPS get slapped with a scary "Not Secure" warning, making users bounce faster than ever. Microsoft Edge helps users identify secure connections, making it clear which websites are trustworthy.
4. SSL certificate benefits for compliance and legal requirements: Regulations like GDPR and PCI DSS require businesses to protect user data. Without HTTPS, your website could be breaking privacy laws and risking hefty fines. SSL certificate benefits go beyond security—they ensure you’re compliant with legal standards.