Premier League story collection
Premier League modernizes its operations
The Premier League discovers new value on and off the pitch with Microsoft.
Overview
The unseen engine driving the Premier League's digital future
What happens when a legendary sports league thinks like a tech company?
With Microsoft as a cloud and AI partner, the Premier League is reimagining every fan, broadcast, and employee experience, whether it’s personalized, data-fueled content, real-time match analysis, or AI-powered workplace productivity.
Using Azure and AI, this collaboration is more than a digital upgrade. It’s a blueprint for transformation that any industry can follow—proving that with the right tools, tradition and innovation can thrive together.
With Microsoft as a cloud and AI partner, the Premier League is reimagining every fan, broadcast, and employee experience, whether it’s personalized, data-fueled content, real-time match analysis, or AI-powered workplace productivity.
Using Azure and AI, this collaboration is more than a digital upgrade. It’s a blueprint for transformation that any industry can follow—proving that with the right tools, tradition and innovation can thrive together.
Use cases
Transforming the Premier League with AI-powered insights and intelligent tools
Personalized journeys
Deepened fan engagement
Azure AI Foundry and agentic architecture enable intelligent, real-time fan experiences.
Data analysis
Elevated moments with AI insights
Live insights powered by Azure enhance broadcasts for fans watching at home.
Intelligent cloud adoption
Digital and business transformations
With Azure, the Premier League scales innovation securely across every corner of its business.
Modern work
Maximized efficiency with Microsoft 365
Premier League employees increase their productivity with modern tools like Microsoft 365 Copilot.
“The Premier League Companion will sit on top of 300,000 articles, 30 years of match stats, and 9,000 videos—bringing fans contextual, real-time insights powered by Microsoft’s AI and cloud technologies.”
Alexandra Willis, Director of Digital Media and Audience Development, Premier League
Inside the tech
Explore the products behind Premier League’s transformation
Azure AI Foundry
Design, customize, and manage AI apps and agents with APIs for all your needs.
Microsoft 365 Copilot
Elevate your work, not your effort, with an AI assistant in the apps you use every day.
Microsoft Teams
Streamline communications to meet, call, collaborate, and chat wherever work takes you.
Microsoft Dynamics 365
Adapt and innovate with intelligent CRM and ERP business applications.
Azure
Power growth with secure, scalable cloud solutions.
More customer stories
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Next steps
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